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Tagline

Title of Case Study

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Problem

Problem

Facing Internal Bottlenecks

ACAPS, a humanitarian analysis organisation, faced a significant internal bottleneck: the need to produce high-quality, professional media and communications assets within tight deadlines without overextending their internal research and communications teams.The primary goals for this pilot project included:
Media Creation: Producing four 15–30 second highlight reels and one animated call-to-action post for LinkedIn and Instagram.
Technical Layout: Implementing the professional layout for a 10,000-word report, ensuring strict adherence to existing ACAPS brand guidelines and templates.
Capacity Support: Reducing the burden of time-intensive communications work while maintaining a high standard of output.
Tight Deadlines: Delivery was required within a specific three-week window in September.

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Action Taken

Action Taken

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Result

Result

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CASE STUDY

Elevating Global Talent at the One Young World Summit 2025

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Problem

Problem

Problem

Supported by the Z Zurich Foundation, EqualReach was invited to exhibit at the One Young World Summit 2025 in Munich. The objective was to showcase the skills of refugee Delivery Partner teams to over 2,200 young leaders from 190+ countries. The project faced several key challenges:

Engagement in a High-Traffic Environment: The need to turn complex service offerings into accessible and "scroll-stopping" physical assets that stand out on a busy exhibition floor.

Narrative Shift: Moving beyond traditional "lived experience" storytelling to focus on high-level professional skills such as AI integration, web development, and brand identity.

Interactive Outreach: Creating a mechanism to capture project enquiries in real-time while providing a memorable takeaway for global delegates.

Technical Scale: Designing a massive 3m x 3m high-resolution exhibit wall alongside intricate collectable merchandise under tight production timelines.

Rapid Turnaround: Delivering everything from ideation to final production-ready assets within a 2 to 3 week window, without compromising on quality or detail.

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Action Taken

Action Taken

Action Taken

What makes this project different: EqualReach used its own platform to source the team, modelling the exact behaviour we ask of our clients. We trusted our own project to a refugee-led delivery team, including an artist based in Gaza, because we believe in the quality of the talent on our platform.

Leveraging the EqualReach platform, the team mobilised a specialised creative strategy to transform the booth into a cohesive and interactive experience:

Gamified Service Representation: Developed a Pokémon-inspired series of nine collectable trading cards, designed by an artist in Gaza. Each card featured a bespoke character persona representing a specific business skill, complete with stats, personality traits, and QR codes directing attendees to project submission pages.

Human-Centred Illustrations: Produced nine custom character illustrations that embodied the professional excellence of refugee talent in light of their skills, not their circumstances. These designs were repurposed into modern art posters for daily summit giveaways.

Large-Scale Exhibition Design: Architected a high-resolution 3m x 3m and 1m x 3m booth wall (front and back design) featuring a visual collage themed around global connectivity.

Iterative Development: Managed a rapid design cycle with first drafts and mockups delivered within days. This ensured all assets aligned with both EqualReach’s branding and the Z Zurich Foundation’s exhibition standards.

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Results

Results

Results

The collaboration resulted in an interactive and visually striking presence that successfully bridged the gap between social mission and professional service delivery.

A Booth That Became a Destination: The exhibition design was so visually striking that delegates used it as a photo booth throughout the summit. Most notably, the Olympic Refugee Team chose to record part of their upcoming documentary in front of the booth, drawn by both the design and the mission it represented.

Enhanced Lead Generation: The use of gamified skill cards and QR integration streamlined the process for attendees to explore and request refugee-led project services on the spot.

Memorable Brand Recall: The character-driven strategy transformed complex offerings into playful and accessible visuals. This ensured EqualReach was one of the most talked-about exhibitors at the summit.

Operational Success: All deliverables including the massive exhibit wall and the detailed trading cards were finalised on schedule. This provided a plug-and-play solution for the Munich event.

Strategic Positioning: The project effectively positioned the Z Zurich Foundation as a key enabler of inclusive talent sourcing. It demonstrated how thoughtful design can amplify social impact on a global stage with 2,200+ attendees and the global media.

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Action Taken

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Client Quotes

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Results

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"EqualReach delivers results, helping businesses achieve their commercial goals whilst making a difference with sustainable livelihoods for displaced talent.”

Beth Knight
Social Impact & Sustainability, Lloyd's Banking Group

"It was the first we outsourced the creation of media content to promote our work and the results and overall experience exceeded our expectations! The team we were assigned was so easy to work with. Everything delivered was of very high quality, and within the timeframe agreed. Best value for money we could have ever found! We thank you everyone involved in this successful project and look forward to continuing our collaboration with EqualReach!"

Ana Escaso
ACAPS

"Higher quality of work, more competitive pricing, simplified proposal and contracting experience."

Martin Kelly
Aforja

"Participating in these projects made me one of the earners in the community and hence I could support my community financially and family by paying school fees for my siblings."

Bridget
Currently Experiencing Forced Displacement in Uganda

I’m deeply grateful for the opportunities Equal Reach has provided, not just to me but to many others. Their support has been life-changing.

Shadrack
Refugee from the DRC (Congo), Living in Kenya

FAQs

Discover answers to your questions about working with refugee tech teams.

What is EqualReach?

EqualReach is an impact-driven freelancing marketplace that connects businesses with highly skilled tech teams around the world. Our mission is to drive meaningful value for businesses while creating opportunities for qualified refugee and local talent who have the skill specialties you need.

How do I join?

Joining EqualReach is simple. Sign up through our website here in less than 60 seconds. Once registered, submit your first project request and you'll get 1-3 custom proposals from teams in our network. There's no upfront cost. You only pay when you select a team and proposal you love. Then your project begins!

What services are offered?

Our marketplace connects you to a growing list of teams specializing in web development, app design, IT support, graphic design, marketing, automation, AI, and more. From a one-off small project to ongoing retainer support, our teams are equipped to handle projects of all sizes and complexities.

If we don't have a team with the skills required for your project in our existing network, we'll either prioritize finding and onboarding one for you or refer you to another service provider we trust.

Are the teams vetted?

Yes, all teams are thoroughly vetted via a robust multi-week process to ensure they possess the necessary skills, experience, and legal/regulatory compliance. We prioritize quality and reliability in our partnerships. This guarantees that you receive top-notch service for your projects, with teams you can trust.

How do payments work?

Payments are processed through our secure platform, ensuring safety and transparency. We offer flexible payment options to accommodate various project scopes. Rates are agreed upfront in each proposal so you know exactly what you'll pay before a project begins.

How is EqualReach different from traditional freelance marketplaces?

Unlike traditional freelance marketplaces, EqualReach is a curated, impact-driven marketplace specialising in vetted tech teams. Rather than managing solo freelancers, you gain access to established teams with built-in project management. This team-based approach ensures higher reliability and scalability while directly supporting impact sourcing for displaced talent.

Which payment methods does EqualReach accept?

We make global procurement as seamless as local spending. EqualReach currently accepts payments via Stripe, major Credit Cards, and Bank Transfer. As a UK-based organisation, we handle all the complexities of international currency distribution and compliance, so you only have to process a single, secure invoice to EqualReach.

Is it legal for my UK or EU-based company to hire displaced talent remotely?

Yes. When you outsource via EqualReach, you are not hiring individuals in the traditional HR sense: you are engaging a freelance service provider. We manage the compliance, right-to-work verifications, and international tax obligations. This allows you to legally and ethically access a global talent pool without the administrative burden of local sponsorship.

How do you ensure Intellectual Property (IP) protection?

Security is our priority. Every engagement is governed by robust, UK-standard legal agreements, including non-disclosure agreements (NDAs) and clear IP transfer clauses. Your code, data, and proprietary information remain exclusively yours, protected by the same legal rigour you would expect from a local agency.

How does hiring through EqualReach support our ESG and CSR goals?

EqualReach turns your standard project spend into a reportable social asset. We provide data-backed insights on the impact of your project, including the number of jobs sustained for displaced talent and the economic uplift provided (typically four to ten times local wage alternatives). These metrics can be directly integrated into your ESG (Environmental, Social, and Governance) or Social Value reporting.

Does EqualReach offer AI, automation, and LLM development services?

Yes. Our network includes specialist teams skilled in Generative AI, AI automation, and custom LLM integration. Whether you need to build an AI-powered chatbot, automate your sales workflows, or develop a custom web application, our vetted teams stay at the forefront of the latest tech trends.