Brand Discovery

Specialists in brand discovery, this team focuses on building brand identities that tell a story and capture the essence of a company. They bring both strategic thinking and creative execution to every project, ensuring each brand identity is not only visually striking but also deeply aligned with the brand's core values, mission, and target audience.

Explore their skills and talents showcased in this EqualReach case study:

Client Brief: The client wanted to develop a brand for their new business, Sustainfully You. This included creating a strong brand identity with a distinctive voice, cohesive colour palette, and visual identity while avoiding typical sustainability imagery. The client had initial ideas, but they sought professional expertise in brand strategy and development to refine and bring their vision to life.

The process began with an in-depth brand discovery phase to uncover the company's unique value proposition, mission, and personality. This foundational work allowed the team to explore early concepts and refine them through an iterative process, helping the client see the evolution of their brand from initial ideas to the final version. The key deliverables included a thoughtfully curated brand strategy, a defined brand voice, a comprehensive visual identity, and a cohesive look and feel to serve as the foundation for their website and future marketing efforts. This evolution provided a clear view of the brand development journey that the client was thrilled with.