Specialist Team

Brand Identity & Research

A specialist brand-identity-and-research team is dedicated to helping businesses craft a unique and memorable brand presence by defining their purpose, values, and visual identity, while also conducting in-depth market research to ensure it effectively connects with customers.
📍
Palestine
🏆
Top-Rated Design & Creative Team
🖌️
Design & Creative
SKILLS
Brand Strategy
Market Research and Analysis
Visual Identity Design
Strategic Communication
Strategic Planning
A flat lay photograph of various branding and design elements scattered across a concrete surface. Key items include a color palette sheet in soft pinks and neutrals, an open planner or notebook with mood board images, a clipboard with a Venn diagram graphic titled "What is Brand Strategy?", and several small photographs featuring abstract textures, makeup swatches, and a person's face. Dried, brown thistle branches add texture to the scene.
Submit a Project
What You’ll Get

Specialist teams deliver outputs tailored to your project. Depending on your needs, these may include the following:

Strategy & Research

  • Brand purpose, mission, and values document
  • Audience and competitor research reports
  • Brand positioning and messaging frameworks

Creative & Design

  • Logo, typography, and colour palette design
  • Visual identity assets and templates
  • Brand guidelines or style guide

Insights & Recommendations

  • Feedback summaries from concept testing
  • Recommendations for applying the brand consistently
  • Next-step guidance for brand activation or scaling
How They Work With You

Specialist teams can support any or all stages of your project through a collaborative process. This may involve the following activities:

Discover & Research

  • Conduct market, competitor, and audience research
  • Define brand purpose, mission, and values
  • Identify opportunities for differentiation

Define & Design

  • Develop brand positioning and messaging frameworks
  • Create visual identity elements (logos, typography, colour palettes)
  • Produce brand guidelines and style systems

Refine & Validate

  • Test brand concepts with target audiences
  • Gather feedback and iterate on design and messaging
  • Ensure brand consistency across touchpoints

Deliver & Recommend

  • Provide a comprehensive brand toolkit
  • Share actionable recommendations for applying the brand across marketing channels
  • Advise on next steps to scale brand impact
Popular Use Cases

Businesses most often engage specialist teams to:

  • Launch a new brand or business
  • Refresh an existing brand
  • Define messaging and visual identity for market expansion
  • Align internal teams and external partners around a consistent brand

See this case study:

A Verbal & Visual Brand Strategy presentation slide for 100 FUNDS Impact Fund Studio, showing the logo, color palette, and typography guidelines.
The title page for a document titled "Verbal & Visual Brand Strategy," centered on a white background. The text is surrounded by thin, abstract blue and teal lines that resemble the brand's logo. The 100 FUNDS logo, a dual-colored blue and green interlocking circle or 'S' shape, is positioned in the bottom right corner. The page number "1" is also at the bottom.
A page from a branding document titled "Brand Dictionary." The main feature is a word cloud shaped like a speech bubble, with words related to the brand's values, such as diversity (largest font), connections, partner, empower, impact, trust, and challenge. Below the graphic, an alphabetical list details all the brand keywords, including Futureproof, Innovation, Social impact, and Social entrepreneurship.
Illustration of two people finding matching puzzle pieces
Have a project in
Brand Identity & Research
?
We'll handpick the perfect match.

Join our online community and start a project today.

Submit a Project

A great contract is within reach

Connect with skilled refugee teams today.

I have a project to submit

Sign up and share your next contract work project.

Submit a Project

I work at a large enterprise

Schedule a call to connect your enterprise to refugee talent.

Schedule a Call

I represent a team of displaced talent

Apply now to be considered as a vetted EqualReach team.

Apply Now