Specialist Team

Social Media Ads & Campaign Management

A specialist social-media-ads team is dedicated to accelerating business growth by developing, optimising, and managing high-performance digital campaigns on platforms such as TikTok and Instagram, increasing conversions and ensuring a strong return on investment.
A promotional image featuring an iPhone held diagonally, displaying the podcast page for Sumud Podcast: Inspired by Palestine on Spotify. The screen shows a 5.0-star rating and the latest episode is "Dr. Butch Ware: Black Liberation, Zionism, and the Spiritual Fight for Justice." Large text on the right reads, "Welcome to Sumud Podcast," with a description about bringing forward stories of those seeking freedom. The surrounding background is dark and textured. This alt text is relevant for users searching for social justice podcasts, Palestinian perspectives, or Sumud content.
Why Choose This Service

EqualReach connects businesses with specialist teams in paid social media advertising. These teams design, launch, and optimise high-performance campaigns across TikTok, LinkedIn, Instagram, Facebook, and X/Twitter.

By combining creative strategy, precise targeting, and rigorous optimisation, specialist teams help businesses maximise ROI and scale customer acquisition effectively. Their global experience, diverse perspectives, and proven expertise bring fresh insight and measurable impact to every campaign.

Explore our case studies below to see how specialist teams have helped businesses like yours achieve real results.

What You’ll Get

Specialist teams deliver outputs tailored to your project. Depending on your needs, these may include the following:

Strategy & Setup

  • Paid social media strategy document
  • Audience targeting and segmentation plan
  • Tracking pixel/tag implementation

Creative & Execution

  • Platform-specific ad copy and creative briefs
  • Campaign setup and launch on selected platforms
  • Ongoing campaign monitoring and adjustments

Optimisation & Reporting

  • A/B testing results and optimisation playbook
  • Biweekly or monthly performance reports
  • Competitive analysis of your industry’s ad landscape
  • End-of-campaign insights with recommendations for scale-up
How They Work With You

Specialist teams can support any or all stages of your project through a collaborative process. This may involve the following activities:

1. Discover & Strategise

  • Define goals, KPIs, and campaign scope
  • Research target audiences and competitors
  • Select the most effective platforms and budget allocation

2. Build & Launch

  • Craft compelling ad copy and creative briefs
  • Set up campaigns and implement tracking pixels
  • Launch ads across chosen social platforms

3. Optimise & Scale

  • Monitor campaign performance daily
  • Run structured A/B tests to improve targeting, creative, and messaging
  • Optimise spend allocation for maximum ROI

4. Report & Recommend

  • Deliver transparent, easy-to-read performance reports
  • Share insights and provide next-step recommendations for scale-up
Popular Use Cases

Businesses most often engage specialist teams to:

  • Launch a new product or service
  • Scale lead generation campaigns
  • Retarget and re-engage existing audiences
  • Expand into new markets

See case studies:

A promotional poster for "BALADNA" featuring five postage stamp-style photographs celebrating Palestinian heritage and handicrafts. The photos show: hands doing traditional Tatreez embroidery (pink and black fabric), a colorful embroidered pillow, a glassblower shaping molten glass into an orange orb above a finished blue vase, an artist painting a blue and white ceramic platter, and a jeweler crafting a gold pendant shaped like the map of Palestine decorated with red Tatreez patterns. The top right text reads: "Let's preserve Baladna's culture!"
A promotional poster with the Arabic text "خلينا نحي طموحاتنا و نبني بلدنا!" (Let us revive our ambitions and build our country!). The center features a four-piece puzzle collage showing: men preparing sweets (likely Kanafeh or similar), a craftsman painting a ceramic vase, a farmer harvesting tomatoes in a greenhouse, and a close-up of hands doing traditional Palestinian Tatreez embroidery. The background includes a subtle drawing of the Old City of Jerusalem and the Dome of the Rock, as well as a large portrait of a woman wearing a traditional white head covering.
A promotional graphic introducing Dr. Ed Hasan, founder and host of The Sumud Podcast. Dr. Hasan, a bald man wearing a white textured jacket, looks down at a laptop screen displaying the text "DEI Against Occupation" with an image resembling the Palestinian flag. The text quotes him saying, "The Sumud Podcast is my form of Sumud." Below, he is described as a "Palestinian-American Muslim author, executive coach, speaker, and professor." The background is dark with abstract shapes, and the "Sumud PODCAST" logo is at the bottom. This image is relevant for discussions on Palestinian advocacy, Muslim leadership, and social justice podcasts.
A promotional image featuring an iPhone held diagonally, displaying the podcast page for Sumud Podcast: Inspired by Palestine on Spotify. The screen shows a 5.0-star rating and the latest episode is "Dr. Butch Ware: Black Liberation, Zionism, and the Spiritual Fight for Justice." Large text on the right reads, "Welcome to Sumud Podcast," with a description about bringing forward stories of those seeking freedom. The surrounding background is dark and textured. This alt text is relevant for users searching for social justice podcasts, Palestinian perspectives, or Sumud content.
Illustration of two people finding matching puzzle pieces
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